• The Everyday wireless bra in Tawny, front view
  • The Everyday wireless bra in Tawny, three-quarter view
  • Close-up of The Everyday wireless bra in Tawny, showing the cups and soft band
  • Back view of The Everyday wireless bra in Tawny, showing the adjustable straps and hook-and-eye fastening
  • The Everyday wireless bra in Wheat, front view
  • The Everyday wireless bra in Wheat, three-quarter view
  • Close-up of The Everyday wireless bra in Wheat, showing the cups and soft band
  • Back view of The Everyday wireless bra in Wheat, showing the adjustable straps and hook-and-eye fastening
  • The Everyday wireless bra in Pink, front view
  • The Everyday wireless bra in Pink, three-quarter view
  • Close-up of The Everyday wireless bra in Pink, showing the cups and soft band
  • Back view of The Everyday wireless bra in Pink, showing the adjustable straps and hook-and-eye fastening
  • The Everyday wireless bra in White, front view
  • The Everyday wireless bra in White, three-quarter view
  • Close-up of The Everyday wireless bra in White, showing the cups and soft band
  • Back view of The Everyday wireless bra in White, showing the adjustable straps and hook-and-eye fastening
  • The Everyday wireless bra in Grey, front view
  • The Everyday wireless bra in Grey, three-quarter view
  • Close-up of The Everyday wireless bra in Grey, showing the cups and soft band
  • Back view of The Everyday wireless bra in Grey, showing the adjustable straps and hook-and-eye fastening
  • The Everyday wireless bra in Rust, front view
  • The Everyday wireless bra in Rust, three-quarter view
  • Close-up of The Everyday wireless bra in Rust, showing the cups and soft band
  • Back view of The Everyday wireless bra in Rust, showing the adjustable straps and hook-and-eye fastening
  • The Everyday wireless bra in Royal Blue, front view
  • The Everyday wireless bra in Royal Blue, three-quarter view
  • Close-up of The Everyday wireless bra in Royal Blue, showing the cups and soft band
  • Back view of The Everyday wireless bra in Royal Blue, showing the adjustable straps and hook-and-eye fastening
  • The Everyday wireless bra in Black, front view
  • The Everyday wireless bra in Black, three-quarter view
  • Close-up of The Everyday wireless bra in Black, showing the cups and soft band
  • Back view of The Everyday wireless bra in Black, showing the adjustable straps and hook-and-eye fastening
1 32

ComfyCurve

The Everyday

The Everyday

R 799.00
R 799.00
Sale Sold out
Free delivery on every order.
  • Wireless lift from a flexible jelly strip, no underwire
  • 3D contoured cups that adapt to your shape
  • Wide side wings that smooth under the arm
  • Flat seamless back that stays put under tops
  • Removable, washable inserts
Buy 1, get 1 free

Add two to your cart, in any colours and sizes. The second one is free, and the discount shows in your cart before you pay.

R 399.50 a bra. Free delivery on every order, 5 to 12 working days.

Colour: Tawny
Size
Accepted payment methods

About this bra

The bra you'll forget you're wearing.

Most bras hold you. This one holds you up. There's a difference. The everyday bra is the one piece in your wardrobe that has to disappear, no digging straps, no wire pressing where it shouldn't, no daily renegotiation with the woman in the mirror.

So we built one that doesn't ask for your attention.

Why it works. Instead of underwire, a flexible "W-shape" jelly strip sits beneath the cup, giving real lift without the rib-cage punishment. 3D contoured cups adapt to your shape rather than forcing one. Widened side wings smooth where most bras leave bulk. Removable inserts let you choose: keep them in for shape, take them out for natural, wash them separately so the bra lasts. The seamless U-shape back lies completely flat under your top, no rolling, no riding up. Soft enough to forget. Engineered enough to count.

Wear it for: Every day that ends in a day. Under your favourite blouse. Under that fitted dress you keep meaning to wear. Under the t-shirt you sleep in but pretend you don't.

Built to be ignored.

Specs

  • Seamless wireless construction with W-shape jelly strip support
  • 3D contoured moulded cups
  • Removable, washable inserts
  • Widened side wings (smooths under the arm)
  • U-shape seamless back
  • Adjustable straps, hook-and-eye closure
  • 55% polyamide, 45% elastane
  • Sizing: True to size.
  • Hand wash. Do not dry clean.

Shipping

Free delivery on every order. 5-12 working days, South Africa only. Full details on our Help page.

Size and Fit

Both bras use the same S to XXL band sizing. Charts on our Size Guide. If you are between sizes, size up.

View full details

  • Free delivery on every order

    Standard 5-12 working days

  • 30-day fit guarantee

    Try it. Test it. Decide.

  • Secure checkout

    Encrypted from cart to confirmation

  • Real human support

    2 working days reply
The 30-day fit guarantee

Try it. Test it. Decide.

You have 30 days from delivery. Try your bras on over a thin top with the tags on. If one is not right, swap it for another size or colour, or send it back and we refund half your order for every bra you return. Real refunds, not just store credit.

Questions, answered

How does buy one, get one free work?

Add two bras of the same style to your cart, in any colours and sizes. The second one is free, and you will see the discount in your cart before you pay.

Is delivery really free?

Yes, on every order, anywhere in South Africa. Orders arrive in 5 to 12 working days, and you get a tracking link the moment yours leaves us.

How do I find my size?

Use our size guide, measured in centimetres. If the fit is not right, the 30-day fit guarantee has you covered.

What if one of my two bras does not fit?

Swap it for another size or colour, or return it within 30 days and we refund half your order for that bra. Return both and you get the full amount back. See our refund policy.

How do I wash them?

Hand wash in cold water and lay flat to dry. Take the removable inserts out first and wash them separately so the bra keeps its shape.