Size Guide

Built to fit. Engineered to last.

Sizing a bra right is the difference between one you wear every day and one you send back. Both our bras use the same S to XXL band sizing, measured in centimetres. Pick the size that matches your underbust.

How to measure.

  • Underbust: measure around your ribcage, just under your bust, keeping the tape level and snug.
  • Bust: measure around the fullest part of your bust.

The Everyday.

Seamless wireless bra. Sized by underbust and cup height in centimetres.

Label UK Size Underbust (cm) Cup Height (cm)
S 32C, 32D, 34A, 34B 74 - 77 28
M 34C, 36A, 36B 78 - 81 29
L 34D, 36C, 38A, 38B 82 - 85 30
XL 36D, 38C 86 - 89 31
XXL 38D, 40C 90 - 94 32

The Active.

Seamless wireless sports bra. Same band sizing as The Everyday, with a cup 3cm shallower. If you know your size in The Everyday, you know your size here.

Label UK Size Underbust (cm) Cup Height (cm)
S 32C, 32D, 34A, 34B 74 - 77 25
M 34C, 36A, 36B 78 - 81 26
L 34D, 36C, 38A, 38B 82 - 85 27
XL 36D, 38C 86 - 89 28
XXL 38D, 40C 90 - 94 29

Fit note for fuller busts: the cup is 3cm shallower than The Everyday at every size. If you are between sizes, size up.

Between two sizes?

Size up for comfort, size down for a firmer fit.

Still unsure?

Your second bra is free, and you can swap either one for another size within 30 days. You pay only the courier collection cost, never more than R90. The Help page explains how swaps work.