{"product_id":"the-everyday","title":"The Everyday","description":"\u003ch3\u003eThe bra you'll forget you're wearing.\u003c\/h3\u003e\n\u003cp\u003eMost bras hold you. This one holds you up. There's a difference. The everyday bra is the one piece in your wardrobe that has to disappear, no digging straps, no wire pressing where it shouldn't, no daily renegotiation with the woman in the mirror.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSo we built one that doesn't ask for your attention.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhy it works. Instead of underwire, a flexible \"W-shape\" jelly strip sits beneath the cup, giving real lift without the rib-cage punishment. 3D contoured cups adapt to your shape rather than forcing one. Widened side wings smooth where most bras leave bulk. Removable inserts let you choose: keep them in for shape, take them out for natural, wash them separately so the bra lasts. The seamless U-shape back lies completely flat under your top, no rolling, no riding up. Soft enough to forget. Engineered enough to count.\u003c\/p\u003e\n\u003cp\u003eWear it for: Every day that ends in a day. Under your favourite blouse. Under that fitted dress you keep meaning to wear. Under the t-shirt you sleep in but pretend you don't.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBuilt to be ignored.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch4\u003eSpecs\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSeamless wireless construction with W-shape jelly strip support\u003c\/li\u003e\n\u003cli\u003e3D contoured moulded cups\u003c\/li\u003e\n\u003cli\u003eRemovable, washable inserts\u003c\/li\u003e\n\u003cli\u003eWidened side wings (smooths under the arm)\u003c\/li\u003e\n\u003cli\u003eU-shape seamless back\u003c\/li\u003e\n\u003cli\u003eAdjustable straps, hook-and-eye closure\u003c\/li\u003e\n\u003cli\u003e55% polyamide, 45% elastane\u003c\/li\u003e\n\u003cli\u003eSizing: True to size, 94% of women say it fits as expected.\u003c\/li\u003e\n\u003cli\u003eHand wash. Do not dry clean.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ComfyCurve","offers":[{"title":"Tawny \/ S","offer_id":48216082809076,"sku":"EVD-TWN-S","price":650.0,"currency_code":"ZAR","in_stock":true},{"title":"Tawny \/ M","offer_id":48216086118644,"sku":"EVD-TWN-M","price":650.0,"currency_code":"ZAR","in_stock":true},{"title":"Tawny \/ L","offer_id":48216086151412,"sku":"EVD-TWN-L","price":650.0,"currency_code":"ZAR","in_stock":true},{"title":"Tawny \/ XL","offer_id":48216086184180,"sku":"EVD-TWN-XL","price":650.0,"currency_code":"ZAR","in_stock":true},{"title":"Tawny \/ XXL","offer_id":48216086216948,"sku":"EVD-TWN-XXL","price":650.0,"currency_code":"ZAR","in_stock":true},{"title":"Wheat \/ S","offer_id":48216082776308,"sku":"EVD-WHE-S","price":650.0,"currency_code":"ZAR","in_stock":true},{"title":"Wheat \/ M","offer_id":48216085987572,"sku":"EVD-WHE-M","price":650.0,"currency_code":"ZAR","in_stock":true},{"title":"Wheat \/ 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